Why Speeches Matter
Lucinda Holdforth in conversation with Charlotte Wood
For centuries speeches have commemorated momentous events, but have the demands of the daily media usurped the set speech? Years ago Paul Keating said “If Abraham Lincoln gave the Gettysburg Address in 1992, the chances are journalists wouldn’t report the speech but the ‘doorstop’ that followed it”. If you want to be heard, it’s not enough to have something to say: you must know how to say it. Of Winston Churchill’s rhetoric, John F Kennedy said “He mobilised the language and made it fight”. Taking examples from history, literature and her 25-year career as a speechwriter, author of Leading Lines Lucinda Holdforth explains how the right words can be transformative; they can stir the heart or reimagine the world! Catch Lucinda in conversation with acclaimed Australian author Charlotte Wood.